Finding the greenest generation
Our research into the ESG views of Boomer, Gen X and Millennial savers
When it comes to ESG, do generational and gender divides matter? Understanding them may help us make sense of an increasingly complex world, where we are forced to make era-defining choices in just a few years.
The “OK Boomer!” retort from the Instagram generation has been levelled at out of- touch parents on everything from Trump to tidying their room. But does it apply to responsible investing? Our LGIM research looked at generational attitudes to this important issue.
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